Toward a personal brand

I find myself admiring people who seem together. They are well-coiffed. Their clothes are carefully styled. They welcome you into their homes and effortlessly manage to make it feel like everything is totally fine and will continue to be so. They are pleasant. They are calm.

I recently gave myself permission to accept that I will never be one of these people.

Smooth and collected will never be part of my personal brand.

Then I gave myself permission to think about what is, naturally, part of my personal brand, and go all-in on that. Here’s what I came up with:

  • scholarly
  • whimsical
  • geeky
  • magical
  • enthusiastic
  • bada** who gets sh*t done
  • big and epic but also sparkly
  • warm
  • loving

And you know what? I really like all that stuff.

“I forgot to create a personal brand” card by Emily McDowell. You can buy it! There’s also a mug and a magnet.