US Airways and Reading Is Fundamental Put Children’s Books on Planes;
Launch “Read with Kids Challenge.”

TEMPE, Ariz., — Feb. 29, 2008—US Airways (LCC) has joined with Reading
Is Fundamental (RIF) to launch a new early childhood literacy
campaign, “Fly with US. Read with Kids,” which features a free
children’s book for passengers traveling domestically during March,
the online “Read with Kids Challenge,” and support of RIF programs
serving young children across the nation.

During the month of March, US Airways, the official airline of RIF,
will distribute copies of best-selling author/illustrator Lucy’s
Cousins’ children’s book Come Fly with Maisy to passengers on
domestic, mainline flights to take and share with a child. The
organizations’ “Read with Kids Challenge” encourages Americans to read
with young children during March, April, and May in an effort to log
one million minutes reading. All entrants who log their time will
qualify for a grand prize drawing of a family vacation to Walt Disney
World(R) Resort in Orlando as well as other prizes. Participants can
enter their time online at

“Reading, much like travel, is an adventure and a way to explore new
worlds,” said Doug Parker, US Airways Chairman and CEO. “By teaming up
with RIF on this first-of-its kind campaign, US Airways is helping
foster literacy skills and a lifelong love of reading in children
throughout the country – a key foundation for future academic and
economic success.”

US Airways’ new campaign with RIF, the nation’s oldest and largest
children and families’ literacy nonprofit organization, also includes
donating 80,000 books to 25,000 children in RIF programs. US Airways’
3,300-member employee volunteer corps, the Do Crew, will participate
in RIF book distributions and reading rallies in communities where the
airline has large employee concentrations: Boston; Charlotte, N.C.;
Las Vegas; New York City; Philadelphia; Phoenix; Pittsburgh;
Washington, D.C.; and Winston-Salem, N.C.

“Reading and interacting with children is fun and valuable whether at
30,000 feet or at ground level,” said Carol H. Rasco, president and
CEO of RIF. “Thanks to US Airways, RIF can provide more books to
children and their families and promote the value of adults reading
with young children. Research has shown that reading to young children
helps them build vocabulary, develop skills for reading, and better
prepare for success in school.” qubo, a TV and online entertainment
service for children that champions literacy, has agreed to help
promote the Read with Kids Challenge. qubo is currently broadcast on
NBC Saturday mornings, ION TV network Friday afternoons and Telemundo
weekend mornings and airs as a 24/7 digital broadcast channel and

About RIF
Reading Is Fundamental (RIF), founded in 1966, is the nation’s oldest
and largest children and families’ literacy nonprofit organization.
RIF’s programs work to improve literacy by providing children with
free new books, promoting reading for fun, and involving caring
adults—all proven to support academic achievement. Because research
has shown the importance of early childhood language development,
RIF’s highest priority is reaching underserved children from birth to
age 8. In 2007, RIF distributed 16 million books to 4.6 million
children at nearly 20,000 locations, including schools, clinics, Head
Start centers, and other sites throughout the U.S. RIF’s website
offers educators, parents, and children advice and activities that
support literacy. Visit

About US Airways
US Airways is the fifth largest domestic airline employing more than
36,000 aviation professionals worldwide. US Airways, US Airways
Shuttle and US Airways Express operate approximately 3,800 flights per
day and serve more than 230 communities in the U.S., Canada, Europe,
the Caribbean and Latin America. US Airways is a member of the Star
Alliance network, which offers our customers 17,000 daily flights to
897 destinations in 160 countries worldwide. This press release and
additional information on US Airways can be found at

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