The end of this keynote gets at exactly what I was talking about in my last post.

When we own our own data, We can look back at who we were who we thought we were. We can see who we really were, who we are, and, most importantly, the trend of our becoming who we want to become. With our own data, we can curate, we can shed who we were to become who we want to be, and we can write the end of our own story.

For this is the true power of owning our own data: to understand the cycles of contractions and expansions, to understand our hero’s journey, and to write our own story.