Posts in "Long Posts"

PopSugar Stole Influencers’ Instagrams — Along With Their Profits

This has me thinking about the dangers of algorithms and the role of social media silos in the blogging economy. I have been watching hobby blogs become businesses for about 15 years. Affiliate links have always been one of the top ways to monetize a blog or website, but I think social media has changed how that traffic moves. (I haven’t paid as close attention to this sphere in the past 5 years or so but I’m sort of always a little bit aware of it.)

I’m thinking about the relationship between this phenomenon and the IndieWeb, of course. The thing is that all of the bloggers quoted in the article have their own domain names and seem to run their own independent blogs, but clearly get a lot of traffic from Instagram. Publishing on your own site and syndicating on Instagram wouldn’t protect you from this kind of content scraping. The way this affiliate economy seems to work, telling these creators to just wean themselves off Instagram seems like telling them to stop having their primary source of income.

If I were in a position to give them advice (as, say, a librarian whose job it is to advise young people on smart practices for information creation and dissemination), I’m not sure what advice I’d give them.

This has illuminated for me several issues I want to research/revisit, though:

  • The current state of affiliate marketing
  • The difference between a blogger and an influencer
  • The relationship between an influencer's blog and social media presence (Is their content being syndicated or do they publish different things in each venue?)

My friend who is a fifth grade teacher told me that all her students are already YouTubers and expect to monetize their content and support themselves full-time. Once of the bloggers quoted in this Racked article, Nita of Next with Nita, finished law school and then moved to LA “to pursue [her] dream as an influencer.” (She has over 210,000 Instagram followers. I can’t imagine telling her to just quit Instagram would be good advice.)

Those jobs that didn’t exist yet that those of us who were teaching 10 or 15 years ago were preparing kids for? Influencer is one of them. YouTuber is one of them. Educators and technologists need to think about how to talk to youth about their creations, how they are monetized, and who gets to monetize them.

What balance looks like right now

When my mind is sharp, I work on my comprehensive exams. When it’s fuzzy but not dull, I work on IndieWeb stuff. When it’s dull, I work on my podcast. When my body has energy, I tidy. When I’m ready to trade outputs for inputs, I listen to podcasts. In any given moment, I check in with myself and let how I feel guide my next action.

Silicon Valley S5E3

Was watching Silicon Valley S5E3 and Richard started waxing poetic about redecentralizing the internet and users owning their data and I got all ?.

Jenny Lawson is Very Fond of Creepy Smiling Dead Animals and Worries Quite a Bit

I’ve always enjoyed The Bloggess when she came across my radar (And that’s why you should learn to pick your battles is a particular favorite). For some reason, though, I’ve always resisted becoming fully obsessed with her. Maybe because she’s popular and I’m inappropriately contrarian? Well, no more. After listening to her episode of THWoD I’ve decided we should be BFFs, and you obviously can’t befriend someone without reading their books and blog, so off I go…

To Somebody, You Are an Expert

This morning, I popped M. in the stroller and walked him the three quarters of a mile to the doula offices for their Movers & Shakers meeting. As the first babies they ushered into the world became toddlers, the community of parents who had worked with them wanted to continue meeting with each other beyond the New Parents hangout, and even some of the babes who had not technically aged out of the New Parents Hangout group got so mobile and handsy that the parents of said babes (mine included) started to wonder how safe it was for the little ones to be exposed to our friendly acrobats. So the doulas started a group for older, more mobile babies up to age two. Michael and I make it out about once every three weeks. This is a much better attendance rate than we had for the New Parents Hangout, probably because as he’s gotten older and more mobile I’ve lost any illusions I had about being able to get work done as he played, so we might as well go play with other families.

So, as I said - this morning, I popped him in the stroller - and when I say “popped” I mean that I strapped him in his five-point harness, ensured he had plenty of pretzels in the cupholder, realized that I had left his water bottle on the floor, picked up his water bottle, put that in the grown-up’s cupholder (because again, M’s was full of pretzels) and headed out to the doula office.

Michael was the only toddler in attendance, but he had the time of his life playing with the seven-year-old son of one of the owners. As the Movers and Shakers time ended and time for the New Parents Hangout approached, other families started to arrive, including one family with a very new baby.

I told Michael it was almost time to leave. I sang him the relevant Daniel Tiger song. (There is a relevant Daniel Tiger song for almost every toddler/preschooler parenting moment. A mom used the same “It’s almost time to stop” one on a playground recently and when I said, “Hey, M! We know that song!” she replied, “Daniel Tiger is my co-parent.”) I re-filled his cupholder, this time with veggie straws. I strapped him into the stroller and asked him to wave goodbye to everybody.

As I was strapping him in the stroller, I remembered my earliest New Parents Hangout, sitting with this tiny, fragile, incoherent, precious person in his huge carrier, not knowing how to do anything yet. I imagined what that version of myself would think watching me go through this process of getting Michael in the stroller, settling him in, getting him out the door.

I decided she would think, “Wow. That lady can parent a toddler so effortlessly. That’s amazing.”

And it was beautiful to have that dual perspective, to remember myself as a newbie and be able to look upon my expert self, shepherding this relatively giant creature, having him say goodbye to the doulas.

Then getting to the door and realizing I’d left my backpack in the classroom, then going back and getting it and truly heading out, then not realizing my phone had fallen out of the stroller in the parking lot until I’d walked a couple hundred feet past where it happened, then running back to find it while praying a car hadn’t run over it, then sighing with relief after finding it lying on the ground unharmed, then continuing the walk home.

These things keep us humble in the moments when we would be proud. I think it’s nice to be able to feel both at once.

And, of course, observing this moment is a nice reminder that whomever I’m looking at and thinking, “Wow, she really has it together!” is probably struggling in some way I can’t see, and that potentially any time I’m struggling, there’s somebody looking at me who thinks I’m doing a great job.