Kimberly Hirsh

Introducing topic. How do scholars in fan & media studies articulate their discipline? How do these disciplines interact? When don't they?

Shares current book project: discussing labor & affordances on Steam. Last Nov Steam launched Steam Playtest, a way for indie developers to test games early. How does this impact the labor market for games?

Steam Playtest has been called "Beta testing for beta testing." Steam also has Early Access, which lets indie developers charge for in-development games.

All of this involves relying on Steam users to perform labor, to do QA work for free or pay for the opportunity to participate in the development process.

These features displace pro playtesters & QA reps.

This reliance on fan affective labor isn't unique to games, but Steam playtest/Early Access provides a rich area for case study.

How do we define the type of interaction at play in licensed tabletop (esp card) games? Are the people best understood as fans or players?

Describing experience of going to tournament for the Game of Thrones Living Card Game.

Now talking about writing tournament report to post to Fantasy Flight (game publisher) forums.

Licensed games matter and in many ways. Bestor describes needing another outlet for GoT fandom beyond books & shows.

Story worlds vs/as game worlds.

Do Bestor's experiences make him a fan? A player?

Who/what counts as a gamer? A game?

How does a fan identity get drawn out differently in fan-created product places like Etsy for example, Stardew Valley blanket yes, but it's hard to find fiber crafts for FPSs like Call of Duty.

When we consider game fandom, we should "remember the cozy fandoms and that digital leisure is not one-size-fits-all."

Discussing "Netflix Anime Festival" & how Netflix often creates "anime" that doesn't even have an anime studio/creative team.

Netflix is redefining what "anime fan" means by describing anyone who has watched any "anime" on Netflix as a fan, when Vidolova sees this as a tension between defining fan & user.

Gamers come into play considering "Netflix Geeked," a subbrand that includes sci fi, fantasy, superheroes, & more (with video games & anime as part of that "more")

Generalizing what anime means - animated adaptation of video game property = "anime"

Netflix branding defines fan according to engaging with these at all rather than a coherent community.

Netflix & Crunchyroll have both created animated Youtubers do promote anime & video games.

e-girls on TikTok create a mise-en-scene of playing video games; identity of player or fan is secondary to creating aesthetic image.

Fan studies "is attuned to affective attachment to particular story worlds and relationships" while the TikTok egirls are more about putting together pieces and fragments.

Game studies looks at these kinds of "fan fragments" and how they come together in a different way than fan studies does. e.g. how do people choose an avatar?

Discussing crunch time in the game industry and the relationship players have with it. Industry pros sometimes try to rally fans around crunch practices.

Method - analyzing player reactions to articles about crunch practices; study is ongoing, but so far more fans seem to support crunch practices.

Gamer identity is forefronted both among supporters & critics.

Consumer identity and fan identity are also present. Value judgments justified by identity all around: if you're a fan, wouldn't you object to crunch time bc you care about the people making the game?

Gamer/consumer/fan identites have been examined more in fan studies than in game studies.

First, the state of fan studies in Brazil: research focused on digital settings but still working on integrating digital methods with other methods. Transcultural fan studies scholarship does focus on music fandom.

8 themes identified in lit review of Brazilian fan studies research - 1) The fan condition and identities; 2) Fandom consumption practices; 3) Digital Media fan practices and dynamics; 4) Fandom as community;

5) Fan activism; 6) Politics and Fandom; 7) Nostalgia and fans; 8) Fan production and works

Currently building Brazilian fan studies digital archive at https://www.estudosdefas.com.br/ and next step is interviewing authors.

Dr. Lies Lanckman is looking at Yiddish-language Hollywood fan magazines, esp. from the 30s & analyzing fan letters in the magazines.

"Affordances & Paradigms in Platformed Fandom"

Fandom has moved from self-contained/self-managed spaces to platforms controlled by others/corporations.

Examples of commercial + cultural tension in fandom use of platforms: Tumblr’s porn ban • YA NFT scandal • TikTok Omegaverse LARP • Hannibal Twitter Wars • Censorship of AO3 in China

Considerations: Algorithmic fandom, boundary-enforcing norms, encounters with the fourth wall, platform-native emergent fan practices, AO3 as anti-platform

Important to keep in mind that while platform affordances shape fan behavior, "fans find a way"

Future RQs: Where can resistance & creativity be found in platformed fan practices? How does digital literacy/understanding of the nature of a given platform affect norms and values of the fan communities that use it?

How does the “first fandom experiences” of teenagers materially differ when it occurs via algorithm, and how does it continue to affect their journey through fandom?

"From tool to lens - A case study of applying digital methods in fan studies"

Research project - "Marveling at Darcy Lewis"

Scraped information & texts from AO3 and ended up with about 2,419 fics

Using a tool called tag refinery alongside the process of topic model analysis for text selection

Are we using digital methods as tools or as lenses for engaging with theoretical frameworks: queer studies, feminist studies, intersectional feminism?

"Mushroom for improvement: Theorizing a new model for the circulation of fan objects"

Mycelium model focuses on movement of fan objects, agency of fans, flexible & agile model that is based off the radiating organism of fungi with genre as scaffolding

Multimodal methodology: autoethnography, desk research using thursdaysfallenangel's survey on fanfiction consumption & sharing habits, case studies

Mad at Your Dad/Craiglist Thanksgiving trope. Based off Craigslist ad where poster offered self as deliberately bad Thanksgiving date

Used manual data collection to look at post with 562K+ notes at time of writing, and then GEPHI as network visualization tool

Alex is sharing super cool visualization with posts indicated by dots, reblogs by lines, and fandom by color of dot & line

Multifandom blogs provided most notes, then small clusters of particular fandom blogs

asks @alexanthoudakis about using a mushroom model which reflects a broader trend in cultural studies of using biological metaphors. What are the implications for theoretical considerations?

Considered metaphors for things that happened organically, references other scholars who use virality as a metaphor. Important not to forget the PEOPLE in the process.

Originally started with the idea of tentacles, but they only radiate out from one point, don't capture horizontal circulation of fan objects. Same text that suggested tentacles also discussed mushrooms, so began researching mushrooms

Found philosophy paper that used mycelium as metaphor, cemented the idea that Alex was looking for.